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Business Strategy_

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Business Strategy

Aims and Summary
The aim of the module is to provide students with an understanding of strategic decision making. To this end, the module critically examines techniques available to companies aiming to develop sustainable competitive advantage in their industry.

Intended Module Learning Outcomes
On completion of this module, the student should be able to:
 

  • Critically assess techniques used for environmental and resource-based analyses
  • Appreciate the importance and the problems inherent in formulating and implementing strategy
  • Be critically aware of a range of key theories and approaches associated with business strategy

Indicative Content

  • The nature of strategic management
  • Environmental analysis techniques: SWOT, strategic group analysis, STEP, 5 forms analysis
  • Resource-based analysis techniques: value chain analysis, resources and competition, creating and sustaining competitive advantage
  • Strategic choice: corporate level strategy, business level strategy, development strategy
  • Alternative approaches to strategy