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Lene Howmann Christiansen, markedsføringsøkonom:
"Jeg har en drøm om at blive personalechef, og derfor har jeg valgt managementlinjen..."
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The International Business Academy
Skamlingvejen 32
DK-6000 Kolding
Tlf. +45 7224 1800
Fax +45 7224 1808
iba@iba.dk
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Aims and Summary
The aim of the module is to provide students with an understanding of strategic decision making. To this end, the module critically examines techniques available to companies aiming to develop sustainable competitive advantage in their industry.
Intended Module Learning Outcomes
The intended learning outcomes are that on completion of this module the student should be able to:
1. Critically assess techniques used for environmental and a resource-based analysis.
2. Appreciate the importance and the problems inherent in formulating and implementing strategy.
3. Be critically aware of a range of key theories and approaches associated with Business Strategy.
Indicative Content
The nature of Strategic Management
Environmental Analysis Techniques - SWOT, Strategic Group Analysis, STEP, 5 forms analysis
Resource Based Analysis Techniques - Value Chain analysis, Resources and competition, creating and sustaining competitive advantage
Strategic Choice - corporate level strategy, business level strategy, development strategy
Alternative approaches to strategy
