Uddannelser_

• Markedsføringsøkonom
• Finansøkonom
• Entreprenør og designmanager (E-Designer)
• Multimediedesigner
• Professionsbachelor i int. handel og markedsføring
• Top-up Bachelor (BA Honours) in International Business (full-time, CU)
  • Advanced Marketing Communications
  • Business Strategy
  • Entrepreneurship
  • International Business
  • International Finance
  • International Marketing Strategy
  • Entry Requirements & How to apply
  • Tuition Fee
  • Testimonials
  • More Information
• Top-up Bachelor (BA Honours) in International Business (e-learning, LSBU)
• International BA (EBM)
• Master of Science (e-learning)
• Master of Science (full-time)
• MBA in General Management (full-time)
• Executive MBA
• MBA - E-Learning
• International Summer School

International Marketing Strategy

Aims and Summary
This module aims to deliver and develop a wide-range, contemporary perspective of the international marketplace and the strategic issues involved in international marketing. While the major focus of the module is deliberately global, some coverage of European and other regional trade blocs will be afforded through case study sessions and assignment work.
 
Intended Module Learning Outcomes
 On completion of this module, the student should be able to:
 

• Discuss and synthesise the dynamics and key aspects of the international business environment
• Critically analyse and utilise information on market structure and segmentation, competitor positioning and buyer behaviour within specific international market scenarios
• Examine and critically discuss internationalisation issues within key areas of the marketing function, e.g. sales, customer service, online marketing
• Propose and justify integrated marketing activities and strategies workable within specified international market settings

Indicative Content

• The international market environment. Economic and political influences, social/ cultural, technological and other environmental factors
• Information and analysis research for international marketing
• Method of market entry for large and small companies
• Product management and branding issues in international marketing
• Standardisation vs. customisation in international markets
• International marketing communications: promotion and sales organisation, service and relationship management
• International pricing analysis, strategy and administration
• Online marketing in international markets, strategic, operational and management issues