

Her younger brother is married to an American and lives in the United States, so naturally, that was where Ishita initially looked for opportunities to pursue an international MBA. At the time, she was in her sixth year working in sales and customer relations in India and had begun to long for international experience.
During the COVID-19 pandemic, she started reading about Denmark:
“Denmark wasn’t on my wishlist to begin with. But during the pandemic, I heard that people in Denmark stopped wearing face masks earlier than in many other countries. That made me curious about how you handled the crisis. Then it dawned on me that one of my customers at work – Danfoss – is a Danish company. My colleagues also mentioned how much sustainability is discussed in Denmark. That sparked my interest in your country.”
In her research, Ishita discovered the opportunity to study an English-language MBA in Kolding and began comparing tuition fees with other countries.
“The cost of the Coventry programme here in Denmark is of course higher than in some other places – but actually cheaper than equivalent programmes in the USA, Canada, or Ireland. So the overall price level in Denmark is quite reasonable,” explains Ishita, who has covered both her tuition and living expenses during her studies at the IBA.
She quickly settled into life in Kolding and met many new people by being open and approachable. For her, respect for different cultures is key. She’s also especially appreciative of the many engaging conversations and debates she has had with both lecturers and fellow students.