International Multimedia/ICT Week (BIP) at the IBA
Sustainability and Green UX in Multimedia and IT
Project Title: Sustainability and Green UX in Multimedia and IT
Case Project: Students participating in the ‘Sustainability and Green UX in Multimedia and IT’ International Week, at IBA Kolding, will engage in a project centred around the following topic: Prototyping Sustainable Digital Experiences for Green Innovations.
Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark.
Dates: 23-27 March 2026 (arrival on Sunday, 22nd of March)
Registration deadline: 15th November 2025. Register HERE
Virtual component: End of February/beginning of March 2026.
Credits: 3 ECTS
BIP project number: 2025-1-DK01-KA131-HED-000319990-3
Project Description
In this project, students will delve into the world of sustainable user experience (UX) design and prototyping for green innovations. The project will centre around a Danish eco-friendly technology company, aiming to expand its global footprint by creating digital products that promote sustainability and environmental consciousness.
The key challenge is to design and prototype digital experiences that not only align with the Sustainable Development Goals (SDGs), but also resonate with a global audience, while showcasing green practices.
Can a Danish technology company effectively utilize sustainable UX principles in its digital products and prototypes, to enter global markets, contribute to SDGs, and achieve commercial success?
Students will work on designing sustainable user experiences, incorporating eco-friendly features, and creating prototypes of digital products for the selected company. Additionally, they will conduct an analysis of target international markets, evaluating consumer preferences, eco-consciousness, and technological adoption.
Objective, and analytical output
The company’s leadership seeks your insights into the potential impact of sustainable UX design and prototyping on its ability to create green digital products, contribute to SDGs, and succeed in international markets. They also require an assessment of key market factors influencing the decision to implement green UX in their digital products.
Learning Outcomes and Competencies Obtained from this Project
• Proficiency in sustainable UX design principles and their integration into digital product prototyping.
• Understanding the significance of assessing consumer preferences, eco-consciousness, and market dynamics, when creating green digital products for international markets.
• Expertise in prototyping sustainable digital experiences, including usability testing and user feedback.
• Enhanced communication and presentation skills.
• Cross-disciplinary collaboration and cultural awareness.
Virtual Component
This introductory phase of our program is dedicated to exploring the topics of User Experience Design and Green UX and serves as a kick-off for the ICT Week 2026.
The online session is organized in Microsoft Teams.
"I’m excited to gain new perspectives on my field, as I believe people think differently across cultures."
""Here at the IBA, we learn through discussion in group work. Talking with the others, I've realised that there are different ways of learning across cultures."
– The purpose of the week is to strengthen our international collaboration, intercultural understanding, and exchange of ideas.
If you have any questions, please write to us at studyexchange@iba.dk
