

The IBA was buzzing with life, languages, and cultures as 180 students and lecturers from around the world gathered for International Week.
They came together at the IBA to take part in four different Erasmus+ Blended Intensive Programmes – three designed for students and one for lecturers. The students participated in either „International Business Week‟, „International Marketing Week‟, or „International Multimedia/ICT Week‟, while the attending lecturers took part in the „Global Mindset Training‟ programme.
The participants represented 18 universities and nearly 30 different nationalities.
Throughout the week, the participants lived and worked together across languages and backgrounds with one common goal: to learn, share, and build bridges between cultures. The week was filled with engaging dialogues, fresh perspectives, and friendships across borders. It all began with a welcome evening that also celebrated the Chinese Lantern Festival – right in the heart of Kolding.