International economic perspectives on choices of SDG strategies

Project description

The content of the project will relate to a Danish beer brewery, which aims to increase its global market share through one of its special brands by entering the Chinese market – while still maintaining its contribution towards the Sustainable Development Goals (SDGs).

Given that the global beer market is rather competitive, will it be possible for a Danish brewing company to act sustainably when entering an overseas market, while also achieving an acceptable return on investment?

The participating students will work with the SDG goals, while developing ideas around the brewery company´s SDG strategies. Additionally, students will conduct a business cycle analysis of the Chinese economy, to clarify whether entering the Chinese market would be a profitable business decision – or not!

Objective, and analytical output

The executive board of the brewery would like to hear your reflections regarding the possible impact on the company’s ability to work towards meeting the SDGs, when entering the Chinese market; as well as your assessment of various crucial macroeconomic variables relating to market development, which will inform the business decision for entering the Chinese market.

Learning outcomes and competencies obtained from this project

• Knowledge of Sustainable Development Goals, and their possible impact on company strategies.
• Knowledge of the importance of assessing various macroeconomic variables in relation to market development, which will inform the business decision for entering a new market.
• Knowledge around assessing the consequences of buying/acquiring production facilities abroad, with regard to sensitivity analysis/calculation of preliminary assumptions, in relation to turnover, various costs, etc.
• Increased communication and presentation skills.
• Knowledge and skills for working together across educational backgrounds and cultures.