Here, there and everywhere.
That is probably how many people feel about AI. Artificial intelligence is being discussed across every part of society. For this reason, the IBA International Business Academy in Kolding has recently launched its new AI Manager programme, aimed at students in their third semester.
The new initiative runs for three weeks and provides a fundamental introduction to AI. Initially, the programme has been designed for students studying Multimedia Design and Production Technology.
“I’m genuinely enthusiastic about how well AI Manager prepares us to use artificial intelligence. We gain practical tools that can be applied straight away. As a result, I’ll be in a much stronger position when using AI during my studies and later in the workplace.”
However, AI Manager is about more than simply learning new digital tools. Students also gain insight into many of the challenges and pitfalls associated with AI. These include the technology’s significant environmental impact, ethical grey areas, legislation and GDPR requirements, as well as the many forms of bias that can cause AI to generate results which present a distorted view of the world.
“AI Manager gives us a foundation of knowledge that everyone should really have. There are certainly aspects of AI that are far from unproblematic. That’s why it’s so important that we act as informed and responsible users when we work with the technology,” says Mette.
As an example, Mette highlights the fact that AI is a technology that requires substantial computing power. This means large amounts of electricity are needed, resulting in significant carbon emissions. In addition, vast quantities of water are required to cool the enormous data centres that support AI systems.
“That’s why you should always consider whether artificial intelligence is genuinely necessary, or whether the task can be solved using a simpler and less resource-intensive technology,” she explains.
Mette is convinced that by the time she graduates as a multimedia designer, artificial intelligence will play a major role within her industry. She also believes its influence will continue to grow over time.
“That’s why AI Manager is such an advantage. It provides a solid foundation that we can keep building on. When it comes to AI, staying up to date will be essential,” says Mette, before adding:
“For example, the version of ChatGPT we use today will probably be among the least advanced versions we will ever work with. The pace of development is incredibly fast. That means you have a significant responsibility to keep learning. You also need to choose specific areas to focus on, because it’s impossible to stay up to date with everything.”
You can read more about the programme here.
