E-MSc: European Management and Business Strategy

This module will inform you about the economic issues associated with strategies and operations of European business in the context of the European Union. It seeks to provide you with an insight into the range of economic issues that confront European managers within the ever-changing global business and managerial environment.

The module is a part of the E-MSc in International Business

In this subject, you will cultivate a deeper understanding of the processes and concepts underpinning the ongoing European economic integration

 

You will learn about:

  • key drivers of change in the European business environment, and their effect on European industry
  • analytical techniques concerning the corporate strategies and responses of European firms including the role and effects of acquisitions, mergers and alliances
  • common European Union policies, including competition, industry, social and environmental policies.

Value for the company:

  • You will understand the European market and its impact on your company
  • You will also be able to identify trends in the European market to benefit your business.
Do you have any questions?

Contact


Foto af Oksana
Oksana Jørgensen
oknj@iba.dk
+45 30 10 16 13
Director of E-Learning (Bachelor and Master)
Senior Lecturer
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Foto af Keld Hvam
Keld Hvam
khv@iba.dk
+45 25 28 46 00
Academic Advisor and Developer (E-learning, Bachelor and Master)