E-MBA: Marketing Management
Marketing management refers to the process of planning, organizing, implementing, and controlling marketing activities and strategies to achieve an organization’s goals by satisfying the needs and wants of customers. In this module you will learn how to identify and execute on marketing strategies and objectives at a high level. You will gather concrete tools that can help reach your target market and maximise your marketing efforts.
The module is a part of the master degree European Executive MBA (E-MBA)
What will you learn?
Why is marketing management important? In the modern business landscape with ever-growing competition and the ability to market yourself everywhere, successful marketing management is more important than ever.
This module provides an understanding of the fundamental marketing theories, models and concepts. It emphasizes a customer focus, develops an appreciation of the strategic marketing issues and the application of marketing tools and techniques.
Do you have any questions?
Contact
| Oksana Jørgensen |
| oknj@iba.dk |
| +45 30 10 16 13 |
| Director of E-Learning (Bachelor and Master) |
| Senior Lecturer |
| Keld Hvam |
| khv@iba.dk |
| +45 25 28 46 00 |
| Academic Advisor and Developer (E-learning, Bachelor and Master) |