Module on BA (Hons) International Business Management (E-BA)
Introduction to Marketing
This module provides a foundational understanding of marketing and its role in modern business. It explores how marketing creates, communicates, and delivers value to customers while supporting organisational objectives such as growth, competitiveness, and long-term sustainability.
The module is a part of the online Bachelor’s Degree BA (Hons) International Business Management.
Students examine marketing as a strategic function that connects businesses with their target markets in dynamic and competitive environments.
The course introduces internal and external analysis, focusing on evaluating an organisation’s value proposition and core competencies.
Students learn how businesses identify their strengths, capabilities, and unique advantages to position themselves effectively in the marketplace.
The module also develops strategic analysis skills enabling students to translate environmental insights into actionable marketing strategies.
Overall, the course equips learners with essential tools and concepts to understand and apply marketing principles in real-world business settings.
Do you have any questions?
Contact
| Oksana Jørgensen |
| oknj@iba.dk |
| +45 30 10 16 13 |
| Director of E-Learning (Bachelor and Master) |
| Senior Lecturer |
| Keld Hvam |
| khv@iba.dk |
| +45 25 28 46 00 |
| Academic Advisor and Developer (E-learning, Bachelor and Master) |