Motivation Letter / Statement of Purpose: Guidelines and Suggestions

Below you will find some guidelines that may be helpful to you when writing your motivation letter/statement of purpose for the English-taught courses at the IBA.

This is your opportunity to make your personal arguments as to why you need to study a course at the IBA.

All students must write a letter of motivation explaining reasons for applying to a particular course.
Letters must be written by the applicant.
Max. 2 A4 pages. We receive many applications every semester, so please keep your letters concise.

The Letter of Motivation must include:

A short personal profile, and previous achievements relevant to the course.
- You do not need to list your grades in your letter as we will see them in your transcripts submitted with your application.
Motivation for coming to Denmark.
- Why haven’t you chosen another country?
- Why do you believe that Denmark is the best place for your future education?
Motivation for coming to the IBA.
- Why haven’t you chosen another school?
- What is it about the IBA that makes it so attractive for you?
Motivation for choice of the study programme.
- How will this degree bring about positive changes in your current situation?
- This is particularly important for those who are applying for degrees at the same level as their previous education.
Relevant work experience.
- How will your previous work experience help you to succeed in your chosen course?
Plans for after graduation.
- Think about what position you want and in what company.
- Address where (general geographic location) you intend to pursue your career.
Expectations of studying at the IBA.
- What skills, knowledge and experience do you expect to gain by the time you have completed your degree?