Module on BA (Hons) International Business Management (E-BA)
Principles of Micro-Economics
This module introduces students to the fundamental principles of micro-economics and their application in business decision-making. It provides a foundation for understanding how individual consumers and firms interact within markets and how these interactions influence prices, output, and resource allocation.
The module is a part of the online Bachelor’s Degree BA (Hons) International Business Management.
Throughout the module, students are encouraged to develop strategic thinking by applying micro-economic tools and models to real-world business scenarios.
By the end of the course, learners will have a clear understanding of how micro-economic principles inform managerial decision-making and competitive strategy.